Work Outside of the Day to Day
My work extends beyond traditional architectural design, encompassing a range of creative, technical, and operational disciplines. From construction management and building operations to architectural marketing, website development, graphic design, and hospitality branding, these experiences have allowed me to contribute to projects from multiple perspectives. Whether coordinating construction, developing digital content, designing beverage menus, or creating marketing materials, my work explores the intersection of design, business, and the built environment. Together, these experiences have shaped a multidisciplinary approach that considers not only how spaces are designed, but how they are built, operated, marketed, and experienced.
Hospitality Branding & Menu Design
Expanding my creative approach beyond architecture and interiors, I explored hospitality branding and graphic design through the development of custom menus, visual identities, and branded materials. Through multiple design concepts and iterations, I experimented with typography, color, composition, and visual hierarchy to create cohesive graphics that reflect the distinct character of each hospitality environment. This work provided an opportunity to explore a more expressive and detail-oriented side of design, balancing creativity with functionality while translating the personality, atmosphere, and identity of each establishment into thoughtfully crafted visual experiences.
Social Media Management
Managing Echo Design Group's social media presence involves shaping how the firm's projects, people, and creative process are shared with a broader audience. From documenting project progress and curating architectural photography to developing original graphics and writing engaging captions, I oversee the creation and presentation of content across the firm's social platforms. Emphasis is placed on maintaining a consistent brand identity while finding compelling ways to showcase completed work, ongoing developments, and the stories behind each project. Through this ongoing effort, I help establish a recognizable digital presence that reflects Echo's character, capabilities, and evolving portfolio.
Statement of Qualifications
Securing new architectural and development opportunities requires more than a strong portfolio; it demands a compelling presentation of experience, expertise, and project-specific capabilities. I develop comprehensive Statements of Qualifications and marketing packages for Echo Design Group, tailoring each submission to the unique scope, objectives, and requirements of prospective projects. From researching relevant experience and crafting project narratives to selecting supporting visuals and organizing detailed qualifications, I oversee the development of cohesive, professional presentations. These materials serve as an important business development tool, positioning the firm competitively while communicating its strengths, versatility, and approach to design.
Building & Administrative Management
Establishing a functional environment for multiple businesses within a shared building requires thoughtful organization, clearly defined systems, and consistent operational standards. My involvement focused on developing the administrative and organizational framework necessary to support new business openings and streamline daily building operations. This included establishing mailroom systems, security protocols, building signage, shared-space guidelines, and business standards to create a cohesive and efficient environment for all occupants. By identifying operational needs and implementing practical solutions, I helped establish the structure and routines necessary for individual businesses to operate independently while functioning seamlessly within a larger, shared property.
Website Design
A firm's website serves as a digital extension of its identity, offering an opportunity to communicate its work, values, and design philosophy through an engaging and intuitive experience. I have contributed to the design and development of websites for multiple firms, translating their individual brands into cohesive digital platforms. My work encompasses website structure, page layouts, visual composition, project portfolio organization, written content, and interactive design elements. With an emphasis on both aesthetics and user experience, I focus on creating visually compelling, easy-to-navigate websites that showcase each firm's capabilities while establishing a distinct and professional online presence.